“Coming Soon.”
Those two words have long held an unchecked power in the world of residential real estate. When they appear on signs in the yards of our neighbors and friends, they’re meant to drum up excitement and interest in a home while the seller attends to the last few fixes and upgrades. It’s a marketing tactic, and when used properly, it’s a good one.
But, as often happens with good intentions, sometimes they go bad.
I’ve seen it all too often in our industry: The seller…