Former U.S. and British Amateur champion Steve Melnyk has been named chief growth officer at MELT, an Atlanta-based marketing agency which specializes in sports, culinary and events.
Melnyk, an investment banker, will help lead the agency’s business efforts, acquisitions and emerging ventures. With so much change in the collegiate sports marketing landscape, including name, image and likeness legislation and CBS reportedly foregoing its long-time SEC relationship, MELT expects Melnyk to play a…