A Los Angeles-based startup is opening an office in Atlanta after raising a $50 million Series B round.
Emotive, a conversational text message marketing platform for e-commerce, plans to hire about 20 people in the city and appointed Atlanta software veteran Adam Waid as its chief customer officer, according to a Feb. 24 news release.
The diversity of local talent and Atlanta’s positioning in the e-commerce industry attracted Emotive to the city, said Waid, who will help launch the…
