The company behind an augmented reality venue that plans to open an exhibit on Atlanta’s popular Eastside Trail has now raised $100 million.
Illuminarium Atlanta reached the milestone after receiving an undisclosed amount from Eldridge Industries, the company says. Eldridge is known for investing in sports betting companies such as DraftKings. An Eldridge co-founder also has an ownership stake in the Los Angeles Dodgers.
The new immersive experience on the Beltline opens on July 1. Illuminarium…